What is 'social listening'?

It's a crucial component of audience research.

Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more. It gives brands an opportunity to track, analyze and respond to conversations about them on social media.

All social media channels offer an opportunity for engagement and networking. The challenge lies in providing your audience with content that they’ll find valuable.

Attention is the greatest currency we have at the moment. If you use any kind of social media you want to be asking yourself what entertainment, education or inspirational value the audience will get from following your business on social media.

Social listening tools can help to identify your audience and community. For example, Twitter’s Tweetdeck will allow you to set up filters and monitor the conversations around chosen topics.

Alternatively, businesses with a Facebook advertising account can utilise the audience insights tool to learn more about the geography, demographics and purchase behavior of their audience.

Whether you lead a small team or are going it alone, you’ll find the support you need at Vogue Consulting.

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