"The man who stops advertising to save money, is like the man who stops a clock to save time."

Henry Ford

So eloquent, and true.

Think about this for a second; your ideal client is most likely at home, or in their empty office, scrolling their social media accounts just waiting to be stimulated. But, have paused their marketing under the assumption that it's an expense that falls under the "non-essential" category.

This couldn't be further away from the truth.

You know who won big during the last economic recession of '08?

Not the ones who cut back and minimized, but the ones who expanded and took advantage of all the newly opened marketing real estate.

They became the faces we all remember bc they were the few faces we saw. [see @grantcardone for proof]

The consumers are still there! Needing homes, needing products, needing consultations.

And they're in a unique position, unlike in any other time in history, where you can have their undivided attention.

Although you may see your marketing budget as a non-essential expense during this quarantine, the real expense you need to be considering is the loss of revenue you're experiencing by not communicating with your market - at a time that they're most receptive.

We'll most likely never get these opportunities again in our lifetime. And if we do, it might be during the great zombie apocalypse.

So, try not to think of your marketing in terms of "How much is it going to cost to market this month," but instead, "How much do I stand to lose if I don't engage my target market with stimulating marketing!"

All it takes is a simple shift in perspective.

So, to all my fellow small business owners and corporations reading this - I implore you, "Don't stop the clock thinking you're going to save time."


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